THE PERFORMANCE EDGE - APRIL 2010 - www.calipercanada.com 

 

View May's FREE 20-minute power webinar, " 360 Feedback Assessments: Maximizing the Return On Investment," and download a PDF of the presentation.

Individual Development

The "corporate gift" that keeps on giving; find out how volunteering provides transferable skills! Panasonic's Deborah Scott,

Director HR talks 360s and how they open the door for performance improvement. Client Advisor Lucia Benitez reveals how to make difficult conversations easy with the 4 keys of coaching and development.

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Learning to Give in Ways that Give Learning

Want your employees to develop as they volunteer in your company's community program? Follow these tips to make sure they'll get more than just warm fuzzy feelings.

A funny thing happened on the way to recovery. Instead of cutting back on volunteering when things got tough, beleaguered companies actually ramped up their contributions to their communities. In January, the Corporate Council on Volunteering (including Home Depot, UPS, Microsoft Canada, and Manulife) pledged over 800, 000 employee volunteer hours in 2010. That translates into about one hundred people working full-time for 4.7 years.

More than ever, companies view their involvement in the community as mutually beneficial – "doing well by doing good." They know that through volunteering, they burnish their reputation and engage employees who want to work for a socially responsible company. Increasingly, they also expect to reap development for their employees from their volunteer efforts. But can they?

"Developing individuals in your organization doesn't need to happen exclusively between your own four walls."

If the volunteers are practising any kind of specialized skills, not just selling raffle tickets or planting trees, there's lots of anecdotal evidence that says yes. Last month in the National Post, Manulife's Director of Community Relations, Sarah Saso, ticked off the benefits from their employee participation in Habitat for Humanity house builds: "Awareness of issues, team-building, big-picture thinking, attention to detail..."

She explained, "Learning how to put up drywall is a great way to build camaraderie because no one knows what they're doing." In this forgiving environment, she points out, they can make a mistake and grow as people. Her conclusion? "They bring these skills back to the office."

UPS agrees. They have a 40-year-old volunteer program that puts employees into high risk communities. Aimed at developing managers' sensitivity to employees and problem solving skills, it "hits a whole different core aside from management and leadership training." says Al Demick, learning and development manager. "People are never quite the same when they come back."

The reason employee development happens has to do with classic learning theory: Volunteer experience is practical, involving applying skills, and it's problem-centred – and nothing could be more compelling than problems in the non-profit sector. Think homelessness or child poverty.

To create a complete learning experience, though, requires goals for the learning. Plus the employees need to get the theoretical information about the new or enhanced skills before they do the volunteering. And afterwards, they need time to reflect on the experience as well as the chance to apply what they've learned.

All of this means that a volunteer program needs to be linked up with the company's learning programs. The final, crucial piece is measuring the outcomes, and passing that information on to senior management.

What's the best way to maximize learning from a skills-based volunteer program? Here are some tips:

  • Appoint a coordinator or team to take responsibility for your volunteer program.
    Companies that establish volunteering program management teams experience more success. Don't leave it up to individuals or departments to set up volunteer programs. Also, it's difficult to liaise with non profits and employees who are in a far away community, so keep the coordination local.

  • Know your employees' developmental needs so you can set learning goals.
    Capital One's Community Affairs team identified stakeholder groups throughout the company who would benefit most from volunteering. Then the team worked with leadership and talent development programs to develop strategies that would develop employees as well as benefit the community.

  • Get help to find a good non-profit match for your volunteers.
    If you don't already have established ties with the community, you can use a range of assistance to find the right non-profit fit. Help ranges from Power of the Hour's online tools (free to $500) to working with an organization that coordinates corporate volunteerism, to hiring a consultant.

  • Make sure you have the right people to set up a structure and process.
    If your volunteers are IT technicians, don't ask them to design an effective volunteer program. An in-house project manager or outside consultant can establish a process and support systems to help employees plan out a successful job.

  • Give the employees some control and options.
    Employees should participate in selecting and designing their volunteer activity. The result will be a sense of ownership and increased engagement.

  • Make sure the projects are long enough to have impact.
    One day or even one-month projects are not terribly effective; Price Waterhouse Coopers, for example, increased their volunteer projects to three month. And 56% of Barclay's Bank employees who volunteered four times or more reported that their decision making skills had increased, compared to 37% of those who had volunteered just once or twice.

  • Give the program financial support.
    A budget for incidental expenses is a must, and allowing volunteers to expend company resources to make their project successful can be a useful option.

  • Survey employees to measure learning outcomes.
    How many high performing staff became that way as a result of volunteering? More effective metrics need to be developed to answer that question. Until then, the results of surveys by many companies provide convincing evidence of success, if not hard data. Managers at Barclay's Bank reported 61% improved communications skills, and 56% felt leadership skills had increased for their volunteering employees.

Developing individuals in your organization doesn't need to happen exclusively between your own four walls. Volunteering provides a win-win-win. For your people, your company, and your community..

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Client Perspective
Deborah Scott, Director HR at Panasonic Canada

Panasonic Canada stands for quality, value and innovation. So it's no wonder their senior management team embraced the 360 experience as an opportunity to grow and improve performance. Deborah Scott, Director HR of Panasonic Canada, shares their story.

Caliper: What has been your biggest challenge with individual development?

Deborah Scott: Our biggest challenge around individual development has been trying to tailor development to meet the needs of each individual. You have the movers and shakers that want to jump from A-Z in a day, you have those that are content with the status quo, and then there are the others that are somewhere in between. Keeping all of these individuals engaged and feeling like their needs are being met is a challenge.

"The 360 confirmed they were on the right track."

Caliper: How has Caliper Canada helped?

Deborah Scott: The 360 process is ideal for helping to implement development plans. Our senior management team are advocates for the 360 process.

The Caliper 360 really helped our managers see things through a much wider lens. We all have blind spots that we are unaware ofgetting feedback not just from managers but peers and subordinates too is very valuable. Also, because the process is anonymous, it gives employees an opportunity to be heard in a safe environment. This builds trust and provides a more accurate picture.

For our managers who had been through the 360 before (we did the process two years ago), it provided them with feedback on the plans they had put into action at that time. It confirmed they were on the right track and they were able to see the benefits of the changes they had made. For new managers, it was a great way to get feedback from their team and provide insights into how they could improve their management style.

The Caliper 360 process provided us with both subjective and objective information to help identify issues. Often concerns are not dealt with because there simply isn't enough information or nothing to relate it back to. Having the 360 feedback makes it easier to have those difficult conversations.

It's one thing to have your performance review annually. With the 360, it's almost like opening up your kimonoit's invaluable to have that knowledge. For us it was a very positive experience.

Caliper: What is your philosophy on individual development?

Deborah Scott: I believe individual development needs to be driven by the individual. Often times employees think the company will and should do it for them. Some cultures are more open and have more development processes in place. Regardless of the culture, if you are driven, you will make it happen no matter what the circumstances.

A lot of managers are not good at developing their team. A keen employee that pushes the envelope will help that manager become a better coach. Your career destiny ultimately is your responsibility.

Caliper: What do you see as a "top priority" in individual development either in your organization or overall for 2010?

Deborah Scott: One of the big things with development, especially with younger generations, is identifying more on-the-job opportunities as opposed to every development being a step up. Lateral training, transfers, job sharing; they all provide opportunities to get a good cross section of knowledge. Not opportunities for promotion per sethese are more for learning or development. If a chance comes up in an area you think you are interested in, this gives you an opportunity to put your toe in the water and try it out.

I also think knowledge sharing is huge. Tools like LinkedIn, Twitter, and social networking blogs are a big trend and provide a venue to share development knowledge.

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Lucia Benitez
Caliper Client Advisor

Lucia is a natural fit for today's global business world. Born in Argentina, she has held regional roles in global companies and puts her bilingualism to good use working with Caliper Canada's international clients. Lucia understands people and strategy, and she strives to align these in working with organizations to improve performance.

A Caliper Canada Client Advisor for more than six years, Lucia specializes in Individual Development and Succession Management. Her goal is to make sure organizations have the bench strength required for on-going success.

Client Question: Some of our managers have great technical skills, but when it comes to coaching their team they tend to ignore behaviour the good, the bad, and the ugly. Any suggestions?

Often people are promoted to a management position because of their strong technical skills and accomplishments. They may receive some limited leadership training, but It can be a big leap they have to go from being a highly competent doer to bringing out the best in others. It means switching from an individual contributor to a people management mindset.

Organizations today move at a very fast pace and have to constantly adapt to a rapidly changing business environment. With limited time and increased pressure to deliver results, many managers tend to focus mainly on meeting business objectives and financial goals. People development can easily get sidetracked. Often, conversations with direct reports focus exclusively on the "what" – the results – rather than the "how" – ways the individual can develop to better meet objectives.

"Conversations about behaviour can be uncomfortable. By following these four steps, it becomes easier."

One reason this happens is because conversations about development can be subjective and, therefore, uncomfortable. Relying on an objective tool to drive the dialogue creates a common language between manager and direct report. This helps facilitate a meaningful development process.

In my experience, managers value having a framework to develop and coach their team. In talking with them I suggest these key steps:

1.  Make the connection
Miss this step and whatever you say will fall on deaf ears. We tend to respond better to people we trust. We tend to like people we have something in common with or who are like us. Recently, working with a large financial institution I conducted a 360 feedback on a new C-level manager. Many of her challenges were similar to her manager's when he first moved into a management role. Sharing his experience about how he grew into the role made this new manager more receptive to his feedback.

2.  Reposition strengths
There is a huge difference between trying to change people and helping them realize their potential. The C-level manager I mentioned earlier comes from an accounting discipline. Her Caliper Profile revealed her innate tendencies – she's a perfectionist with a high need for control and a strong sense of ownership. These are good qualities in an accounting function, but were playing against her in delegating to her team.

Her natural inclination was to perform tasks on her own, trying to minimize the potential for any mistakes. In discussion with her manager, we developed a delegation strategy that included her direct reports. By leaning on some of her strengths – her tendency to introduce structure, organization, and clear expectations – the new manager was able to come up with a delegation process.

This included asking her direct reports for input about responsibilities they felt they could take over, and established clear objectives, training requirements, and defined accountabilities. Setting these up made the process objective. It also provided the new manager with the information she needed to trust her staff could effectively accomplish the task at hand.

3.  Create an Individual Development Plan
It is easy to get distracted by the day to day demands of our job and forget to implement what we've learned, falling back into our old habits. A co-developed Individual Development Plan helps individuals stay on track. The plan should include realistic goals and time lines.

Keep in mind, getting too ambitious in your goals for change can be de-motivating. After all, we can only focus on a few things at a time. In order to succeed, we need to have focus, drive, self-discipline, support, and follow-through.

4.  Don't wait until the annual performance appraisal to provide feedback to your employees.
On-the-spot, ongoing feedback can reinforce positive change, acknowledge your employees' development efforts, and correct ineffective behavioural patterns. Managers often procrastinate on people development activities because of the discomfort I just mentioned. It can also be tempting for them to avoid sensitive issues when they feel they don't have enough time in their busy agendas.

Once you have set the main goals and Individual Developmental Plan, though, just spending 5 to 15 minutes in dialogue with your employee will solidify their learning. And that may be all it takes to make the change. After you have assessed your employee's performance during a meeting, presentation, or putting together an important report, take the time to provide valuable constructive feedback.

Success in today's fast-paced business world requires a workforce that is living up to or surpassing their potential. Often the innate characteristics and behaviours that helped us succeed in one role need to be repositioned for success in a different role. Instead, we tend to repeat what worked in the past and often struggle to figure out why it isn't working anymore.

Combining the Caliper Profile with the 360 provides objective, relevant insight into an individual's natural tendencies and how others perceive them. This provides the information to develop a solid Individual Development Plan to drive success.

No one goes to work actually wanting to do a bad job. Objective developmental feedback can help individuals understand what's at the root of ineffective behaviours or negative perceptions. This puts them in the driver's seat to effect change so they can achieve a more well-rounded, successful performance. It also helps reluctant managers get on with one of the most important accountabilities in modern management – people development

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For more information on Caliper's Solutions:

www.calipercanada.com

110 Sheppard Avenue East, Suite 620

Toronto, ON M2N 6Y8

Canada

Toll Free 1-888-701-0069

Fax. 416-640-5527

Andrew Case

Managing Director

acase@calipercanada.com

Phone: 416.640.5550 ext. 223

Cell: 416.999.4132

Jason M. Kipps, H.B.E.S.

Talent R.O.I. Specialist

jkipps@calipercanada.com

Phone: 416.640.5550 ext. 7

Cell: 416.938.4411

About Caliper: Caliper is a global research and assessment organization with offices in 14 countries and services available in 17 languages. For over 45 years, Caliper has assessed the potential and motivation of more than two million individuals and advised 28,000 organizations worldwide.