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THE
PERFORMANCE EDGE – JUNE 2010 www.calipercanada.com |
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Team
Development
Virtual
teams are here to stay. Is there a way to get past the
distance barrier and foster real teamwork? |
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We
identify the essential traits of a high performing virtual
team. Shoppers Drug Mart VP Basil Rowe gives us an inside look
at his own team's development process. And Caliper's Kathy
Brizeli shares how to make a good team great by deploying four
essential team building strategies. |
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Virtual
Reality: Going the Distance with Off-Site Teams.
The
good news is that virtual teams can outperform local
ones. But there's a crucial first step that companies too
often skip.
In
2008, high tech think tank Nemertes announced that 84% of U.S.
employees work in a different location than their bosses.
Virtual managers are discovering that technology alone doesn't
build teams, but there is often not a lot of forethought about
what does. A 2009 study by the Economist said that at half the
organizations polled, off-site teams had simply evolved into
place rather than being planned in advance. Planning
for virtual teams needs to incorporate structured
communication and work processes. Such teams also need clear,
shared goals. The best structure and clarity in the world,
though, won't make up for failing to plan for the crucial
ingredient of a virtual team. Many
companies simply hire for expertise and availability, yet it's
the people you recruit that will make the team a success – or
an expensive failure.
Before
we talk about the kind of people who make a team successful,
we should ask: Is physical proximity still an issue in this
increasingly connected, global world? Haven't we evolved
beyond that need?
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"If
you've ever had a misunderstanding with a colleague via
e-mail, you've experienced virtual distance."
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Not
yet. Steve Jobs isn't a name you'd immediately associate with
teamwork or with worn out ideas. When he took over Pixar
studio, one of the first things he did was to put everyone
into a new building he had designed. The animators hated it
because the washrooms were in the centre of the building.
Jobs, however, knew his design would generate lots of
spontaneous encounters, sparking new ideas and collaboration.
On
the other hand, we do have the potential to get past the
requirement for physical proximity. That's because we have
learned more about what lies beneath the surface of human
interaction. Individuals driven from their core to connect
with others are capable of transcending the hurdle of
distance.
At
the same time, those not motivated to interact positively
won't – no matter how close they are physically. Witness the
colleagues across the hall from each other who use e-mail for
all their communication.
"Virtual
distance" is a term that describes the feelings of
separation that can come from having nothing but digital
communication. If you've ever had a misunderstanding with a
colleague via e-mail, you've experienced virtual distance. It
can inhibit collaboration, and hurt the bottom line.
That's
because physical distance is only partly to blame. There's
another term, "affinity distance," which means
differences in value systems or social behaviours. It's much
more damaging and harder to overcome than physical distance.
So,
yes, virtual teams face real obstacles from lack of face to
face interaction. But virtual teams with the right people can
outshine local teams that have less abundant personal
resources. What does a successful virtual team need in its
people?
Teamwork:
The teamwork skills needed for any team are the same. The
ability to provide mutual support, communication and
coordination is key, the capacity to put themselves in others'
shoes. With a virtual team, though, these qualities become
essential.
Communication: Virtual team expert Jessica Lipnack writes:
"If you're on a virtual team, you have to see yourself as
the centre of the network. That means that it's your
responsibility to get to know – and allow yourself to be known
by – everyone else on the team. You have to communicate,
communicate, communicate. And have the guts to take the
leadership role when necessary."
Self-Leadership:
While taking leadership of the group is important, the second
crucial quality is self-leadership. The virtual team is by
necessity much more of a horizontal organization in reality,
no matter how it appears to be structured. Members generally
need to find ways to overcome obstacles to collaboration on
their own. People have to be more self-sufficient because the
team leader is not walking the shop floor.
Management:
Virtual team managers have to be able to set clear goals and
inspire others' buy-in, and then carefully monitor progress
toward completion. The Economist study reports that 1 in 3
executives polled felt that virtual teams are poorly managed.
Aside from the lack of planning that tends to go into such
teams, it's difficult to manage from a distance, to foster
trust and camaraderie. Managers have to be the type of leaders
who hyper-communicate and are good at detecting nuances.
Companies
need to plan ahead when assembling virtual teams and take care
to recruit people with the best teamwork skills. And when
challenges do arise, follow Lipnak's advice: "The fastest
way to resolve an e-mail conflict is by picking up the
phone."
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Client
Perspective
Basil
Rowe, VP Total Rewards and HR Shared Services, Shoppers Drug
Mart As
a leading Canadian retailer, Shoppers Drug Mart understands
customer loyalty (think free cosmetics from your Optimum
Card). Shoppers VP Basil Rowe knows customer loyalty
starts with a committed team that works together to better
understand the customer's needs. Basil takes us on his team
development journey.
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What has been your biggest challenge with team
development?
Going
into a new leadership role, one of my priorities was to
build a cohesive senior team. Given the transformational
mandate of our department, we needed to leverage the
strengths of each team member and work collaboratively.
The
challenge was to make sure we had a good understanding
of each other and our leadership styles, to accelerate
the team building process. I brought in Caliper at that
point as a way for us to get to know one another and
from the beginning, work together effectively.
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"You
need to consider how your piece fits into the bigger picture."
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How did Caliper Canada help?
We
had been using Caliper for a number of years as part of
our recruitment process. Most of the team had completed
the Caliper Profile – the remaining members went through
the process in preparation for the team development
session. It gave us a common language and a point of
reference.
In
the second part of the team development session we
focused on defining a high performing team. Then we set
markers to evaluate our progress toward achieving this
team. In the months that followed we asked ourselves:
Are we living up to those values and behaviours? What
else can we do?
Individually,
Caliper is a great tool that provides a person with
insights into their strengths, how they operate under
stress, and their preferred style of communication.
Collectively, it takes things to a new level. You find
strengths within your team members that their colleagues
aren't taking advantage of.
What is your philosophy on team development?
I'm
a firm believer that the whole is stronger than the sum
of its parts. To become a high performing team, I think
you need to have a broad perspective. That means you
need to consider how your piece fits into the bigger
picture, how it affects the next person on the chain.
That way, you're contributing to the entire system.
What do you see as a "top priority" in team
development either in your organization or overall for
2010?
We
are in an environment where things are changing quickly.
So a top priority is to understand customers'
expectations and needs and deliver on those. As a team
we need to be able to have good dialogue and debate. And
with limited resources, we have to make sure we're
making the best decision. We all have different
perspectives – we need to bring them together and then
collectively agree on an outcome.
Once
you've had the debate, it's essential that people
commit. If not, suddenly you're out of alignment, not
all moving in the same direction. When that happens,
there's a lack of agreement on top priorities and
resources and people are not supporting each other.
What's
needed is a vehicle that allows you to have a
constructive debate, to frame the discussion so you can
move it forward. That's what the Caliper process has
allowed us to do. Having that framework to come back to
has helped us continue to have discussions and draw
conclusions.
When
it comes to team development, it's that consistent
process that will help to move a team along. It's a
journey we're committed to taking.
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Kathy
Brizeli
Caliper Client Advisor |
Executive
Account Manager Kathy Brizeli has a gift for cutting through
the clutter to create doable solutions to the matter at
hand. Working with large corporations, Kathy identifies
pressing people issues. With these valuable insights, she can
provide programs that lead to strategic action plans. After
hours Kathy can be found at the park with her
one-and-a-half-year old daughter (soon to be joined by a sibling)
or on the flying trapeze, kick boxing or doing karate just for the
fun of it.
Client
Question: I've just taken over as leader of a team, and in an
employee survey our team engagement scores were low. I need to
understand the issues and get an action plan in place. What
would you recommend?
Bringing
your team together for a half day or full day of team
development provides a great foundation. This brings key
issues to the forefront to proactively solve rather than
having them go underground. Team dynamics and needs vary.
There are four key areas, however, that we typically explore
in a team development session.
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Trust
and Communication: With the extensive research that
has been done on teams, there's something most experts
agree on: Open lines of communication and building trust
are the cornerstone of a high performing team. Most
teams do trust each other to a degree, but only within
certain parameters. To expand this trust, a tool
like the Caliper Profile provides a common
language and framework for teams. It helps them better
understand themselves and their own behaviours as well
as that of fellow team members, from the same objective
perspective. This foundation helps teams work together
cooperatively and collaboratively. |
"Often
when we're heads down every day we're unable to see
issues that are inhibiting success."
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The
key to taking in any new information is relevance. Before we
work with the team we interview the leader and other key
stakeholders to get a "bird's eye view" of the team,
an objective perspective. This helps us craft a session that
hits the mark with your team by addressing real live issues
and concerns.
Success
Measures: Together we define what an effective or high
performing team looks like and build consensus. From there, we
create success measures. For example, a success measure could
be agreement by the team to follow a specific process and
monitor the progress.
I
remember one session where there were a few dominant
individuals that really overpowered the majority of the team,
especially a couple of introverted members. This was really
impacting innovation in a team that needed to be ahead of the
pack to come up with leading edge products. We identified how
this was driving overall results (or lack thereof). Then we
created an action plan to ensure all members of the team had a
voice. That way, they could all comfortably contribute in
meetings and one on one interactions.
Team
Strengths: Using information from your team's individual
Caliper Profiles, we create a team composite. I'm amazed how
often it happens that, when I put up the individual's Caliper
graph, the rest of the team doesn't recognize who it is.
That's because people are often operating outside of their
comfort zone and stretching beyond their innate behaviours.
In
a word, they're not working their strengths, which means
they're likely not bringing their best to the team. They may
be spending time doing presentations, for instance, when what
they really love is analyzing data.
Objective
information from the Caliper Profile brings this to the
forefront and provides a vehicle for a healthy, productive
team discussion. We conclude by nailing down strategies as to
how individuals on the team can work their strengths more
often to improve results.
While
this is valuable, the real magic comes in having a better
understanding of other people's strengths.
Let's
say you have a difficult time with details – getting help from
a colleague that is naturally detail oriented will save you
both time and frustration. And perhaps you can help them out
with big-picture thinking, an area where you excel. Developing
a group action plan as well as individual plans helps teams
focus and stay on track.
Leadership
Follow Through: Meaningful team building is not always
easy, but it is productive. Teams walk away knowing how they
can move forward effectively.
As
the team gets to know each other better, they often make some
interesting discoveries.
One
team I worked with found that they were really uncomfortable
with conflict. The way they dealt with it was to avoid it and
defer accountability to someone else. And here's the thing-
they didn't see it. Often when we're heads down every day
we're unable to see issues that are inhibiting success. This
process helped them first of all identify the issue and
second, deal with it.
The
leader plays a key role in helping the team continue to move
forward effectively. We help the leader create a clear set of
expectations that outlines the behaviour required to meet
performance standards. This drives accountability and gives
the leader a framework to follow through and continue building
a high performing team.
Whether
it's a new team or an existing one, team development takes a
them to a new level of performance.
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For
more information on Caliper's Solutions:
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www.calipercanada.com
110
Sheppard Avenue East, Suite 620
Toronto,
ON M2N 6Y8
Canada
Toll
Free 1-888-701-0069
Fax.
416-640-5527
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Andrew Case
Managing Director
acase@calipercanada.com
Phone: 416.640.5550 ext. 223
Cell: 416.999.4132
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Jason M. Kipps, H.B.E.S.
Talent R.O.I. Specialist
jkipps@calipercanada.com
Phone: 416.640.5550 ext. 7
Cell: 416.938.4411
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About
Caliper: Caliper
is a global research and assessment organization with offices
in 14 countries and services available in 17 languages. For
over 45 years, Caliper has assessed the potential and
motivation of more than two million individuals and advised
28,000 organizations worldwide. |
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