THE PERFORMANCE EDGE – JUNE 2010  www.calipercanada.com 

Team Development

Virtual teams are here to stay. Is there a way to get past the distance barrier and foster real teamwork? 

We identify the essential traits of a high performing virtual team. Shoppers Drug Mart VP Basil Rowe gives us an inside look at his own team's development process. And Caliper's Kathy Brizeli shares how to make a good team great by deploying four essential team building strategies.

Register for Newsletter notification via email      

Virtual Reality: Going the Distance with Off-Site Teams.

The good news is that virtual teams can outperform local ones. But there's a crucial first step that companies too often skip.

In 2008, high tech think tank Nemertes announced that 84% of U.S. employees work in a different location than their bosses. Virtual managers are discovering that technology alone doesn't build teams, but there is often not a lot of forethought about what does. A 2009 study by the Economist said that at half the organizations polled, off-site teams had simply evolved into place rather than being planned in advance.

Planning for virtual teams needs to incorporate structured communication and work processes. Such teams also need clear, shared goals. The best structure and clarity in the world, though, won't make up for failing to plan for the crucial ingredient of a virtual team.

Many companies simply hire for expertise and availability, yet it's the people you recruit that will make the team a success – or an expensive failure.

Before we talk about the kind of people who make a team successful, we should ask: Is physical proximity still an issue in this increasingly connected, global world? Haven't we evolved beyond that need?

"If you've ever had a misunderstanding with a colleague via e-mail, you've experienced virtual distance."

Not yet. Steve Jobs isn't a name you'd immediately associate with teamwork or with worn out ideas. When he took over Pixar studio, one of the first things he did was to put everyone into a new building he had designed. The animators hated it because the washrooms were in the centre of the building. Jobs, however, knew his design would generate lots of spontaneous encounters, sparking new ideas and collaboration.

On the other hand, we do have the potential to get past the requirement for physical proximity. That's because we have learned more about what lies beneath the surface of human interaction. Individuals driven from their core to connect with others are capable of transcending the hurdle of distance.

At the same time, those not motivated to interact positively won't – no matter how close they are physically. Witness the colleagues across the hall from each other who use e-mail for all their communication.

"Virtual distance" is a term that describes the feelings of separation that can come from having nothing but digital communication. If you've ever had a misunderstanding with a colleague via e-mail, you've experienced virtual distance. It can inhibit collaboration, and hurt the bottom line.

That's because physical distance is only partly to blame. There's another term, "affinity distance," which means differences in value systems or social behaviours. It's much more damaging and harder to overcome than physical distance.

So, yes, virtual teams face real obstacles from lack of face to face interaction. But virtual teams with the right people can outshine local teams that have less abundant personal resources. What does a successful virtual team need in its people?

Teamwork: The teamwork skills needed for any team are the same. The ability to provide mutual support, communication and coordination is key, the capacity to put themselves in others' shoes. With a virtual team, though, these qualities become essential.

Communication: Virtual team expert Jessica Lipnack writes: "If you're on a virtual team, you have to see yourself as the centre of the network. That means that it's your responsibility to get to know – and allow yourself to be known by – everyone else on the team. You have to communicate, communicate, communicate. And have the guts to take the leadership role when necessary."

Self-Leadership: While taking leadership of the group is important, the second crucial quality is self-leadership. The virtual team is by necessity much more of a horizontal organization in reality, no matter how it appears to be structured. Members generally need to find ways to overcome obstacles to collaboration on their own. People have to be more self-sufficient because the team leader is not walking the shop floor.

Management: Virtual team managers have to be able to set clear goals and inspire others' buy-in, and then carefully monitor progress toward completion. The Economist study reports that 1 in 3 executives polled felt that virtual teams are poorly managed. Aside from the lack of planning that tends to go into such teams, it's difficult to manage from a distance, to foster trust and camaraderie. Managers have to be the type of leaders who hyper-communicate and are good at detecting nuances.

Companies need to plan ahead when assembling virtual teams and take care to recruit people with the best teamwork skills. And when challenges do arise, follow Lipnak's advice: "The fastest way to resolve an e-mail conflict is by picking up the phone."

Top of Page

Client Perspective
Basil Rowe, VP Total Rewards and HR Shared Services, Shoppers Drug Mart

As a leading Canadian retailer, Shoppers Drug Mart understands customer loyalty (think free cosmetics from your Optimum Card). Shoppers VP Basil Rowe knows customer loyalty starts with a committed team that works together to better understand the customer's needs. Basil takes us on his team development journey.


What has been your biggest challenge with team development?

Going into a new leadership role, one of my priorities was to build a cohesive senior team. Given the transformational mandate of our department, we needed to leverage the strengths of each team member and work collaboratively.

The challenge was to make sure we had a good understanding of each other and our leadership styles, to accelerate the team building process. I brought in Caliper at that point as a way for us to get to know one another and from the beginning, work together effectively.

"You need to consider how your piece fits into the bigger picture."

How did Caliper Canada help?

We had been using Caliper for a number of years as part of our recruitment process. Most of the team had completed the Caliper Profile – the remaining members went through the process in preparation for the team development session. It gave us a common language and a point of reference.

In the second part of the team development session we focused on defining a high performing team. Then we set markers to evaluate our progress toward achieving this team. In the months that followed we asked ourselves: Are we living up to those values and behaviours? What else can we do?

Individually, Caliper is a great tool that provides a person with insights into their strengths, how they operate under stress, and their preferred style of communication. Collectively, it takes things to a new level. You find strengths within your team members that their colleagues aren't taking advantage of.

What is your philosophy on team development?

I'm a firm believer that the whole is stronger than the sum of its parts. To become a high performing team, I think you need to have a broad perspective. That means you need to consider how your piece fits into the bigger picture, how it affects the next person on the chain. That way, you're contributing to the entire system.

What do you see as a "top priority" in team development either in your organization or overall for 2010?

We are in an environment where things are changing quickly. So a top priority is to understand customers' expectations and needs and deliver on those. As a team we need to be able to have good dialogue and debate. And with limited resources, we have to make sure we're making the best decision. We all have different perspectives – we need to bring them together and then collectively agree on an outcome.

Once you've had the debate, it's essential that people commit. If not, suddenly you're out of alignment, not all moving in the same direction. When that happens, there's a lack of agreement on top priorities and resources and people are not supporting each other.

What's needed is a vehicle that allows you to have a constructive debate, to frame the discussion so you can move it forward. That's what the Caliper process has allowed us to do. Having that framework to come back to has helped us continue to have discussions and draw conclusions.

When it comes to team development, it's that consistent process that will help to move a team along. It's a journey we're committed to taking.

Top of Page
 

Kathy Brizeli
Caliper Client Advisor

Executive Account Manager Kathy Brizeli has a gift for cutting through the clutter to create doable solutions to the matter at hand. Working with large corporations, Kathy identifies pressing people issues. With these valuable insights, she can provide programs that lead to strategic action plans. After hours Kathy can be found at the park with her one-and-a-half-year old daughter (soon to be joined by a sibling) or on the flying trapeze, kick boxing or doing karate just for the fun of it.

Client Question: I've just taken over as leader of a team, and in an employee survey our team engagement scores were low. I need to understand the issues and get an action plan in place. What would you recommend?

Bringing your team together for a half day or full day of team development provides a great foundation. This brings key issues to the forefront to proactively solve rather than having them go underground. Team dynamics and needs vary. There are four key areas, however, that we typically explore in a team development session.

Trust and Communication: With the extensive research that has been done on teams, there's something most experts agree on: Open lines of communication and building trust are the cornerstone of a high performing team.

Most teams do trust each other to a degree, but only within certain parameters. To expand this trust, a tool like  the Caliper Profile provides a common language and framework for teams. It helps them better understand themselves and their own behaviours as well as that of fellow team members, from the same objective perspective. This foundation helps teams work together cooperatively and collaboratively.


"Often when we're heads down every day we're unable to see issues that are inhibiting success."


The key to taking in any new information is relevance. Before we work with the team we interview the leader and other key stakeholders to get a "bird's eye view" of the team, an objective perspective. This helps us craft a session that hits the mark with your team by addressing real live issues and concerns.

Success Measures: Together we define what an effective or high performing team looks like and build consensus. From there, we create success measures. For example, a success measure could be agreement by the team to follow a specific process and monitor the progress.

I remember one session where there were a few dominant individuals that really overpowered the majority of the team, especially a couple of introverted members. This was really impacting innovation in a team that needed to be ahead of the pack to come up with leading edge products. We identified how this was driving overall results (or lack thereof). Then we created an action plan to ensure all members of the team had a voice. That way, they could all comfortably contribute in meetings and one on one interactions.

Team Strengths: Using information from your team's individual Caliper Profiles, we create a team composite. I'm amazed how often it happens that, when I put up the individual's Caliper graph, the rest of the team doesn't recognize who it is. That's because people are often operating outside of their comfort zone and stretching beyond their innate behaviours.

In a word, they're not working their strengths, which means they're likely not bringing their best to the team. They may be spending time doing presentations, for instance, when what they really love is analyzing data.

Objective information from the Caliper Profile brings this to the forefront and provides a vehicle for a healthy, productive team discussion. We conclude by nailing down strategies as to how individuals on the team can work their strengths more often to improve results.

While this is valuable, the real magic comes in having a better understanding of other people's strengths.

Let's say you have a difficult time with details – getting help from a colleague that is naturally detail oriented will save you both time and frustration. And perhaps you can help them out with big-picture thinking, an area where you excel. Developing a group action plan as well as individual plans helps teams focus and stay on track.

Leadership Follow Through: Meaningful team building is not always easy, but it is productive. Teams walk away knowing how they can move forward effectively.

As the team gets to know each other better, they often make some interesting discoveries.

One team I worked with found that they were really uncomfortable with conflict. The way they dealt with it was to avoid it and defer accountability to someone else. And here's the thing- they didn't see it. Often when we're heads down every day we're unable to see issues that are inhibiting success. This process helped them first of all identify the issue and second, deal with it.

The leader plays a key role in helping the team continue to move forward effectively. We help the leader create a clear set of expectations that outlines the behaviour required to meet performance standards. This drives accountability and gives the leader a framework to follow through and continue building a high performing team.

Whether it's a new team or an existing one, team development takes a them to a new level of performance.

Top of Page


For more information on Caliper's Solutions:

www.calipercanada.com

110 Sheppard Avenue East, Suite 620

Toronto, ON M2N 6Y8

Canada

Toll Free 1-888-701-0069

Fax. 416-640-5527

Andrew Case

Managing Director

acase@calipercanada.com

Phone: 416.640.5550 ext. 223

Cell: 416.999.4132

Jason M. Kipps, H.B.E.S.

Talent R.O.I. Specialist

jkipps@calipercanada.com

Phone: 416.640.5550 ext. 7

Cell: 416.938.4411

About Caliper: Caliper is a global research and assessment organization with offices in 14 countries and services available in 17 languages. For over 45 years, Caliper has assessed the potential and motivation of more than two million individuals and advised 28,000 organizations worldwide.